Developing Mastodon, I strive to use terminology that is familiar to as many people as possible so as to not put up unnecessary barriers in understanding. For this reason I am happy that we went away from calling posts "toots". It has always been a point of friction for people. Not that I dislike branding, quite the opposite, but in my experience receiving feedback over half a decade, it had a negative effect on the platform for little benefit.

Probably not a lot of people know this now, but Mastodon's web app started out with "Publish". In 2016 a famous YouTuber jokingly offered to support Mastodon's Patreon forever if I changed the button to say "Toot" instead. Needless to say, this was a really early, and not very informed decision. The first glimpse of attention and financial support. As a non-native speaker I had no idea there was another meaning.

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@Gargron Origin story! I do like elephants but maybe our server will merge in github.com/mastodon/mastodon/p a bit early.

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myna.social

Basic models of flocking behavior are controlled by three simple rules: 1) separation: avoid crowding neighbours (short range repulsion); 2) alignment: steer towards average heading of neighbors; 3) cohesion: steer towards average position of neighbors (long range attraction). With these three simple rules, the flock moves in an extremely realistic way.